Tag Archives: godin

My fellow Students: Glorymar Brings the Weird

A side-effect of us Social Media students all pulling from the same well, is that everyone student appears to have one outstanding ‘response to blogger blog‘ or discussing the the 2012 Presidential.   I worked on the Obama campaign (will likely work for the campaign in 2012), work in politics now, and have an interest in social media as it relates to civic engagement, so I will hold off on posting about the 2012 cycle until tomorrow.  I also feel weird posting a response blog to another response blog.  Thankfully Glorymar saved me on the Will it Blend post that is hilarious and weird.

A few weeks ago in my grassroots class we were discussing a “weird” case of marketing and how the scarcity factor help them. Of course we were talking about Will it blend? A product that has no traditional advertising. Will it blend?, has a website and many videos on Youtube. The sales of this product are based on pure word of mouth.

But Glorymar missed the most relevent video in the Will it Blend channel that is relevent to our Social media class:

Seth Godin is the self-proclaimed ‘agent of change,’ is a social media thinker who is credited for such memes as: ‘Permission marketing,’ ‘Purple Cow,’ and referring social networks as, ‘Tribes.’   His blog is also on our reading list.  He is like the Ron Popeil of social media to Shirky’s Asimov, in a good way (Comparing Shirky to Asimov may get me in trouble but I can’t think of a more respected futurist, comment if you can).  To have Godin actually participate in the Will it Blend viral marketing campaign is like Wright Brothers punking people in hand-gliders.  I am admittedly late to the weird addictive and must see things on the web, so thank you Glorymar for bringing me up to speed in the things that distract us.


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